Real estate search engine Trulia has expanded to offer an ad network. The Trulia Ad Network (TAN) combines content from sources like classifieds provider Oodle, neighborhood-based real estate site
Homes & Land, with publications like Kiplinger.com to give advertisers access to a reported 10 million monthly unique visitors.
Buys on TAN include contextual, behavioral and
geo-targeted units, and the company's in-house audience profile data shows that Trulia users are clearly skewed toward home-buying and improvement-related products and services. For example, some 72%
of visitors plan to buy a home within the next 12 months, while 60% are already homeowners.
According to Pete Flint, co-founder and CEO of Trulia, the new network is a tool that makes it simple
for "advertisers to achieve targeted reach across a large number of relevant, high-quality content sites, while helping publishers capitalize on the growing movement of real estate ad dollars
online."
--Tameka Kee