Burger King Launches Recruitment Campaign

  • May 15, 2008
The fast-food giant is targeting 17-24 year olds as well as retirees in "You're King Material," it says.

Featuring actual employees, the ads and corresponding collateral is rolling out to franchises across 122 markets in the U.S. over the next three months.

The ads focus on Burger King as a "fun and cool" place to work.--Nina M. Lentini

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