• Wired, Thursday, May 15, 2008 9:30 AM

Los Angeles-based radio station KCRW launched its online Guest DJ Project Wednesday as a way to gather input from A-List artists, athletes and entertainers via digital media. The station has had occasional guest DJs before, but the new online program institutionalizes the celebrity connection and solicits conversations about music and culture for good measure.

Jockeys launched Wednesday include Conan O'Brien, actor John Cusack, "Juno" director Jason Reitman and actress Saffron Burrows. As Wired blogger Scott Thill notes, "Hey, sometimes it pays to live in Los Angeles."

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