Online ad services provider BURST! Media today said that the Kiplinger Washington Editors' Kiplinger.com and related properties will use AdDesktop, the company's proprietary ad management technology
and join its ad network. "BURST's! recent growth shows that many advertisers like the ability to reach a sizeable audience especially when it is delivered with the efficiency of targeting by interest
and behavior," said Ed Kelleher, Kiplinger's Director of Internet Business, in a statement. BURST! delivers more than 2.4 billion advertising impressions for over 2,000 Web publishers every month,
reaching 1 in 4 people online.