• Brand Republic, Wednesday, May 28, 2008 10 AM

Starcom MediaVest Group has relaunched its branded content group as The Bridge to expand beyond Starcom clients. It is a re-incarnation of Starcom Entertainment, which partnered last year with Los Angeles -based Pier3 Entertainment to give Asian advertisers access to Hollywood and U.S. TV content.

The unit aims to be "Asia's most imaginative entertainment marketing offering," with expertise in product placement, celebrity endorsement and advertiser-funded programming.

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