Tag results for "branded entertainment"
- Mastercard Aims To Foster Connections Across Diverse AudiencesPassion-based segmentation connects all kinds of age and psychographic groups, says Masterca ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience"Fire the dopamine and the serotonin in people's brains. They have ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content ProductionThe platform gives fans hyper-personalized content across new media formats by usi ...
- Brands Shifting Media Buys Into Product Placement, Study FindsSeventy percent of brands will look to shift around 10% of the ...
- Shein's Marketing Exec Moving Forward In Style"I think mom guilt and being a working mother is definitely t ...
- Mattel, Warner Bros. Discovery Renew Licensing DealMattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Sonic Branding From WPP Company Comes With Performance BenefitsSonic branding firm amp demonstrated a tool at Cannes that uses ...
- Cirque du Soleil Highlights New 'ECHO' Show In Branded Roblox WorldCirque du Soleil Entertainment Group has partnered with Gamefam to launch "Cirq ...
- Roku Sells Its 'Roku City' Screensaver, First Summer Deal With McDonald'sRoku says the restaurant chain will reach 40 million homes per mon ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase RevenueTubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Game On! Game Show Network, Sony Make Upfront PitchesGame Show Network has announced four new game shows, including one ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment BrandsParamount Shop will house a range of entertainment-branded products across all t ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In RobloxMetaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?Moving deeper into technology, Roku is designing and building its own sma ...
- Beyond the Bottle - The Power of Music MarketingWith a name like JaM Cellars, you know they've got to lo ...
- Miracle On 33rd Street: UM's 'Dear Santa' Picked Up As Six-Part Hulu SeriesThe documentary and its spinoff series are branded entertainment created for t ...
- Samsung Partners With Qualcomm For Snapdragon Esports LeagueSamsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- See This Year's Macy's Parade In The MetaverseFans can vote for their favorite creators, helping virtual designs become re ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven"We learned it from the ground up, and we had nothing b ...
- Dating App Bumble Reaches For Inclusivity With Black-Focused Show"Luv2SeeIt," a YouTube series about Black dating, will debut six 20-minute episod ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVISupply challenges stifled new car manufacturing in 2021, but price increases f ...
- Hyundai Partners With SoFi Stadium, Rams, ChargersHyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- Entertainment Marketing Recovers On TV, 'Light' Viewers A ConcernTwo years into the pandemic, linear TV's reach has risen to pre-COV ...
- The Movie Business Is Running A Lingering FeverAMC Entertainment continues to test other business areas beyond its traditional mov ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, MoviesThe Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- American Honda, AT&T Extend Partnership With WarnerMedia RidePassengers can now access 1,000+ hours of live and on-demand entertainment includi ...
- Disney Inks Deal For Sony Pictures Movies For Disney+, Hulu, TV NetworksOn the heels of a huge Netflix movie distribution deal, Sony Pictur ...
- Walt Disney California Theme Parks To Open April 30Disneyland and Disney California Adventure will open at an estimated 15% capaci ...
- New Fox Slot-Machine Game Show Looks FamiliarFox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild ...
