- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Miracle On 33rd Street: UM's 'Dear Santa' Picked Up As Six-Part Hulu Series
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
The documentary and its spinoff series are branded entertainment created for t ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- See This Year's Macy's Parade In The Metaverse
Digital News Daily, Colin Kirkland - Wednesday, November 23, 2022
Fans can vote for their favorite creators, helping virtual designs become re ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- Dating App Bumble Reaches For Inclusivity With Black-Focused Show
Marketing Daily, Les Luchter - Thursday, August 11, 2022
"Luv2SeeIt," a YouTube series about Black dating, will debut six 20-minute episod ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?
TV Watch, Wayne Friedman - Wednesday, June 8, 2022
Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Supply challenges stifled new car manufacturing in 2021, but price increases f ...
- Hyundai Partners With SoFi Stadium, Rams, Chargers
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2022
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- Entertainment Marketing Recovers On TV, 'Light' Viewers A Concern
Television News Daily, Wayne Friedman - Monday, January 10, 2022
Two years into the pandemic, linear TV's reach has risen to pre-COV ...
- The Movie Business Is Running A Lingering Fever
TV Watch, Wayne Friedman - Wednesday, November 10, 2021
AMC Entertainment continues to test other business areas beyond its traditional mov ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- American Honda, AT&T Extend Partnership With WarnerMedia Ride
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
Passengers can now access 1,000+ hours of live and on-demand entertainment includi ...
- Disney Inks Deal For Sony Pictures Movies For Disney+, Hulu, TV Networks
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
On the heels of a huge Netflix movie distribution deal, Sony Pictur ...
- Walt Disney California Theme Parks To Open April 30
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2021
Disneyland and Disney California Adventure will open at an estimated 15% capaci ...
- New Fox Slot-Machine Game Show Looks Familiar
TVBlog, Adam Buckman - Friday, February 12, 2021
Fox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a k ...
- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherri ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider Podcast, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Even Product Placement Feels Pandemic Effect, Albeit A Modest One
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2020
Global product placement deals -- including the kind of branded entertainment dea ...
- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
It was the first ever, on-demand social media pilot that gave consume ...
- Google Oscar Predictions Based On Search, YouTube Views
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2020
This year Google said it noticed that a film's box office succe ...
- 'Let It Go,' Grandma -- The Search For 'Frozen' Heats Up
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2019
Search and analytics company Bloomreach pulled "Frozen 2" search and purchasing dat ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...