Tag results for "branded entertainment"
- Super Bowl Athlete Shout-Outs: Live TV With No Script -- Or Net Product placement is alive and well in the biggest TV event of ...
- NBCU Broadcast Networks Beat Cable In Q4 Ad Revenue GainsNBCUniversal witnessed fourth-quarter mid-single-digit revenue growth for both its cable networks and ...
- Wikia Spawns Fandom To House Entertainment ContentFandom will provide original video, news and features, and curated content with ...
- JBL Pulse Gets 'Color' In Unique Film PartnershipHarman got serious hoops credibility for its JBL brand's Pulse 2 portable ...
- VR: Or, Nausea As Added ValueEarly VR tests still make me more queasy than engaged. Enthusiasts should ...
- Suzuki Signs Two Year GBP20m Ant & Dec DealIn one of the biggest tv sponsorship deals outside of sport, Ant ...
- Pepsi Singing For Fox's 'Empire'Fox just announced a "seamless" product integration it made with Pepsi for ...
- Media Brands Lobby Netflix For Right To Display LogosIn an effort to keep their brands relevant in an increasingly dominant ...
- Fighting Tobacco's Unrestricted Role In MoviesA very close friend is dying from chronic obstructive pulmonary disease in ...
- Fewer TV Branded Entertainment Deals? Looking For Lower Price, Easier AlternativesSo much for "content marketing" on traditional TV programs. Nielsen says the ...
- 'GE Theater' Is Back To Life, With PodcastGE Podcast Theater’s The Message is a serialized, eight-episode science fiction tale of a ...
- Lafavore Joins Rodale As Editorial DirectorHealth and fitness publisher Rodale Inc. has appointed Michael Lafavore to the ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its AppA pair of new branded apps from Disney remind us that even ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht CocktailAn early example of branded live streaming from Bolthouse Farms tells us ...
- Product Placement Sources Nearly 13%, Outpaces Rest Of MarketingThe U.S. product placement marketplace expanded nearly 13% in 2014 and is ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht CocktailAn early example of branded live streaming from Bolthouse Farms tells us ...
- Branded Entertainment In 2015: Where Does It Go From Here?Branded entertainment deals will still be a part of the process for ...
- Custom Print's Not Dead -- It Lives Alongside Everything ElseIn 2007, I wrote the cover story for the premiere edition of ...
- Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco BattleIf one or more European mobile network operators is serious about "bombing" ...
- Yahoo Teams With Simon Cowell On New ContentYahoo has announced 18 new series in an effort to bolster its ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad DemandThe surprising news of the day is not that Yahoo is working ...
- Staples Dives Into The 'Shark Tank'The initiative aligns ABC's Shark Tank series with an offline and in-show ...
- Rook, Raggy....Rizza!: Warner Bros. Builds The Mobile Scooby SnackWith "My Friend Scooby-Doo," Warner Bros. Entertainment Group is using apps for ...
- Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement GrowthGlobal branded entertainment revenues posted faster year-on-year growth in 2014, as paid ...
- YouTube Divas?They may be young, amateur and eager, but YouTube celebs can be ...
- Global Branded Entertainment On Rise, Scores $73B In RevsGlobal branded entertainment -- which includes all consumer event sponsorship and TV/media/digital ...
- Anyone Got a Clue What Adidas' Latest Campaign Is About?Adidas' latest campaign for its Superstar shoes sums up Friday's "MAD London" ...
- Ace Hardware, Spark Craft Integration With Spike's New 'Framework'Ace Hardware is prominently featured in every episode of the reality show ...
- Allstate's New Year's Multi-Screen Campaign Plays With Convergence CultureMultiple platforms are more than a media buying challenge; they are a ...
- Disney World Accepts Mobile PaymentsBeginning Dec. 24, Disney World will start accepting mobile contactless payments throughout ...
