- Refinery 29, Kate Spade Produce Sponsored Videos By Female Directors
Publishers Daily, Sara Guaglione - Tuesday, June 25, 2019
The companies teamed to produce five, one-minute sponsored videos for Instagram. It ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- UK Agency OUAT Expands To U.S. Via M&A Route
Mediapsssst, Richard Whitman - Friday, April 5, 2019
London-based OUAT has acquired New York's IdeaWork Studios, a branding and digit ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since bei ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- CuriosityStream's Toyota Theater Features Free Anti-Car Documentaries
TVBlog, Les Luchter - Wednesday, November 14, 2018
This is branded entertainment with an anti-car slant -- so how ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Virtual Reality Fastest-Growing Media And Entertainment Category
Connected Thinking, Chuck Martin - Thursday, June 7, 2018
It may not touch augmented reality in the long term, but virtu ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site usi ...
- 'People,' Investigation Discovery Plan Two New Series: 'Crimes of Fashion,' 'Cults'
Publishers Daily, Melynda Fuller - Wednesday, May 16, 2018
"People Magazine Investigates: Cults," set to air June 4 in a six-episo ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on ema ...
- Branded Entertainment Network Taps Butler As CEO
Digital News Daily, Alex Weprin - Monday, March 19, 2018
Ricky Ray Butler, who had been CCO of the company, will beco ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Facebook Tops YouTube In Branded Video Space
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
According to a survey by video advertising technology company Clinch, Facebook's platfo ...
- BuzzFeed's Tasty Led Branded Video Field In 2017
Digital News Daily, Alex Weprin - Wednesday, February 21, 2018
Video is becoming more important than ever for publishers and media companie ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming Platforms
Video Insider, Alex Weprin - Tuesday, January 30, 2018
Streaming services like Netflix and Amazon Prime Video may be commercial-free, b ...
- Post Disney-Fox Deal: Fox Gets Higher Ad Exposure
Television News Daily, Wayne Friedman - Friday, January 12, 2018
MoffettNathanson Research estimates Fox will get 49% of its revenues from ...
- Reach Agency Taps Industry Veteran To Run Its Entertainment Unit
People on the Move, Steve McClellan - Wednesday, November 1, 2017
Reach Agency, has hired Anheuser-Busch’s Jimmy Holleran as executive vice president ...
- NASCAR, TheChive Target Millennial Males With Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, August 15, 2017
"Through this digital partnership, we're able to position our drivers in ...
- 15-City Virtual Reality Tour Launched To Promote New Alien Movie
Connected Thinking, Chuck Martin - Sunday, May 14, 2017
While Facebook may have scaled back its virtual reality activities, it doesn ...
- Doritos, Geico Score With Marvel Tie-In
MAD, Larissa Faw - Friday, April 28, 2017
Video game and toy brands are the other big brand winners aligni ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Entertainment, Barry Janoff - Friday, April 28, 2017
WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citr ...