Tag results for "branded entertainment"
- Refinery 29, Kate Spade Produce Sponsored Videos By Female DirectorsThe companies teamed to produce five, one-minute sponsored videos for Instagram. It ...
- HBO Uses Voice To Make 'Westworld' Come AliveUsers play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kab ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- UK Agency OUAT Expands To U.S. Via M&A RouteLondon-based OUAT has acquired New York's IdeaWork Studios, a branding and digit ...
- Milk Makes Its Way Into The Current Food CultureIn popular TV shows like "Will & Grace," "This Is Us" a ...
- Kraft Heinz Puts Cheez Balls Fans On The HuntPlanters Cheez Balls were an icon of '90s snack food. Since bei ...
- Xfinity Scares Heck Out Of Millennials To Demo Its ProductWith Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Lexus, 'Black Panther' Bring Authenticity To Super BowlLexus LS sales increased by +184% in February 2018 compared to t ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood"The sugars" is a well-known enemy, with African Americans almost twice ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well abo ...
- Cadillac Drives Into Complex Con For SUV LaunchConcluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- CuriosityStream's Toyota Theater Features Free Anti-Car DocumentariesThis is branded entertainment with an anti-car slant -- so how ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' BoostWhen Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Virtual Reality Fastest-Growing Media And Entertainment CategoryIt may not touch augmented reality in the long term, but virtu ...
- Entertainment Company Uses Emotions To Grow Annual RevenueTopix developed a strategy to profitably drive readers to the site usi ...
- 'People,' Investigation Discovery Plan Two New Series: 'Crimes of Fashion,' 'Cults'"People Magazine Investigates: Cults," set to air June 4 in a six-episo ...
- Inside the SeaWorld And HP Email Marketing ProgramsOne sells computers, the other vacation attractions. But both rely on ema ...
- Branded Entertainment Network Taps Butler As CEORicky Ray Butler, who had been CCO of the company, will beco ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming AdsThe studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Facebook Tops YouTube In Branded Video SpaceAccording to a survey by video advertising technology company Clinch, Facebook's platfo ...
- BuzzFeed's Tasty Led Branded Video Field In 2017Video is becoming more important than ever for publishers and media companie ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming PlatformsStreaming services like Netflix and Amazon Prime Video may be commercial-free, b ...
- Post Disney-Fox Deal: Fox Gets Higher Ad ExposureMoffettNathanson Research estimates Fox will get 49% of its revenues from ...
- Reach Agency Taps Industry Veteran To Run Its Entertainment UnitReach Agency, has hired Anheuser-Busch’s Jimmy Holleran as executive vice president ...
- NASCAR, TheChive Target Millennial Males With Branded Content"Through this digital partnership, we're able to position our drivers in ...
- 15-City Virtual Reality Tour Launched To Promote New Alien MovieWhile Facebook may have scaled back its virtual reality activities, it doesn ...
- Doritos, Geico Score With Marvel Tie-InVideo game and toy brands are the other big brand winners aligni ...
- WWE WrestleMania Knows Marketing & Media, Show & SellWrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citr ...
