- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Virtual Reality Fastest-Growing Media And Entertainment Category
Connected Thinking, Chuck Martin - Thursday, June 7, 2018
It may not touch augmented reality in the long term, but virtu ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site usi ...
- 'People,' Investigation Discovery Plan Two New Series: 'Crimes of Fashion,' 'Cults'
Publishers Daily, Melynda Fuller - Wednesday, May 16, 2018
"People Magazine Investigates: Cults," set to air June 4 in a six-episo ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on ema ...
- Branded Entertainment Network Taps Butler As CEO
Digital News Daily, Alex Weprin - Monday, March 19, 2018
Ricky Ray Butler, who had been CCO of the company, will beco ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Facebook Tops YouTube In Branded Video Space
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
According to a survey by video advertising technology company Clinch, Facebook's platfo ...
- BuzzFeed's Tasty Led Branded Video Field In 2017
Digital News Daily, Alex Weprin - Wednesday, February 21, 2018
Video is becoming more important than ever for publishers and media companie ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming Platforms
Video Insider, Alex Weprin - Tuesday, January 30, 2018
Streaming services like Netflix and Amazon Prime Video may be commercial-free, b ...
- Post Disney-Fox Deal: Fox Gets Higher Ad Exposure
Television News Daily, Wayne Friedman - Friday, January 12, 2018
MoffettNathanson Research estimates Fox will get 49% of its revenues from ...
- Reach Agency Taps Industry Veteran To Run Its Entertainment Unit
People on the Move, Steve McClellan - Wednesday, November 1, 2017
Reach Agency, has hired Anheuser-Busch’s Jimmy Holleran as executive vice president ...
- NASCAR, TheChive Target Millennial Males With Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, August 15, 2017
"Through this digital partnership, we're able to position our drivers in ...
- 15-City Virtual Reality Tour Launched To Promote New Alien Movie
Connected Thinking, Chuck Martin - Sunday, May 14, 2017
While Facebook may have scaled back its virtual reality activities, it doesn ...
- Doritos, Geico Score With Marvel Tie-In
MAD, Larissa Faw - Friday, April 28, 2017
Video game and toy brands are the other big brand winners aligni ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Entertainment, Barry Janoff - Friday, April 28, 2017
WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citr ...
- Ritz Teams Music-Themed Ads, Voice-Activated Recipe Show
Marketing Daily, Karlene Lukovitz - Wednesday, April 12, 2017
The audio-only shows on Amazon Echo and Google Home will feature recip ...
- Gecko Meets Groot In Geico, Marvel Ad Tie-In
MAD, Larissa Faw - Friday, April 7, 2017
Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardia ...
- Disney Inspires 'Moana' As Told By Emoji, Adds Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 7, 2017
The Walt Disney Co. premieres on Tuesday the third digital season ...
- Oreo Taps Shaq, Aguilera, Neymar Jr. For Global 'Dunk Challenge'
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2017
The TV ads debut on February 8 and will air on high-profi ...
- Poof, 'The Magicians' Takes YouTube Searchers Deeper Into Syfy's Show
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2017
The Magicians, which airs on the Syfy cable network, doubled down f ...
- Under The Klieg Lights, 'Variety' Has A Branded Content Studio
Native Insider, Tobi Elkin - Wednesday, January 18, 2017
Entertainment powerhouse 'Variety' is turning up the volume on branded content. C ...
- The Lad Bible Launches Branded Entertainment Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
The Lad Bible group has launched a "branded entertainment" agency called Joyri ...
- Netflix To Start Offering Offline Viewing
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
Netflix has begun rolling out the ability to download videos from i ...
- Agencies May Find This Partnership Between Branded Entertainment Network and Producers Guild Very Interesting
Mediapsssst, Richard Whitman - Wednesday, November 30, 2016
Product integration platform Branded Entertainment Network has formed a partnership with t ...
- Stirring A Sonic Boom: Branded Entertainment Deal With Kellie Pickler
Television News Daily, Wayne Friedman - Thursday, October 27, 2016
CMT with its second-year show, "I Love Kellie Pickler," featuring former "Americ ...
- A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand
Marketing: Entertainment, Steven Benanav - Thursday, October 20, 2016
We’ve all heard a bedtime story about a young girl who trespass ...
- Fitbit Announces The X Factor Product Placement Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, October 11, 2016
Fitbit has inked a partnership with "The X Factor" in the ...
- One In Five Brand Profiles Is Fake
The Social Graf, Erik Sass - Tuesday, September 6, 2016
Roughly one-fifth of all profiles seemingly representing a big brand across t ...
- Verizon Becomes First Sponsor Of 'The Star Wars Show'
MediaDailyNews, Laurie Sullivan - Wednesday, August 3, 2016
Verizon has signed on with Disney to launch "The Star Wars Aft ...