Kraft Heinz Puts Cheez Balls Fans On The Hunt

  • March 14, 2019

The Challenge

Planters Cheez Balls were an icon of ’90s snack food. Since being discontinued in 2006, passionate fans have pleaded for their return on social media. There was even a petition. In 2018, Kraft Heinz decided to bring the orange, nostalgic snack back. 

The Execution

It needed to build …

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