Lexus, 'Black Panther' Bring Authenticity To Super Bowl
- March 14, 2019
The
Challenge
Lexus was ramping up two areas critical to growth and sustained leadership: technological innovation and outreach to a younger, more diverse demographic, including Black consumers known for trendsetting and influence.
The Execution
Prior to the release of “Black Panther,” Walter Isaacson proposed Lexus not only engage in this …
