Lexus, 'Black Panther' Bring Authenticity To Super Bowl

  • March 14, 2019

The Challenge 

Lexus was ramping up two areas critical to growth and sustained leadership: technological innovation and outreach to a younger, more diverse demographic, including Black consumers known for trendsetting and influence. 

The Execution

Prior to the release of “Black Panther,” Walter Isaacson proposed Lexus not only engage in this …

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