- Hollywood Responds To Google, OpenAI Challenges To Copyright Laws
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Hollywood leaders across the entertainment industry signed an open letter to t ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- Studio Secret Cinema Launches, Experiential Marketing Agency Focuses On Awe
MAD, Fern Siegel - Friday, February 14, 2025
The shop will bring immersive principles around performance and events to t ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- Using An 'Unreal' Engine To Reinvent A Decade-Old Kids Product
Media 3.0, Colin Kirkland - Monday, November 25, 2024
By leveraging CGI and virtual production methods, the toy manufacturer took ...
- Ford Brings Stingray Karaoke App To In-Vehicle Screen
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2024
Consumers are being encouraged to share videos of the experience using t ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- Tesla Diner Nears Completion In LA
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 18, 2024
A futuristic Tesla Supercharging station in Los Angels will include a 24-ho ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- CAA Launches Media & Entertainment Partnerships Department
Marketing Daily, Danielle Oster - Friday, July 12, 2024
Disney, Marvel, and NBA marketing veteran Libby Bush leads the new divis ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- Users Now Able To Build Lego Games In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Fortnite users can now design and create their own templates and Lego-brand ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Mastercard Aims To Foster Connections Across Diverse Audiences
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2023
Passion-based segmentation connects all kinds of age and psychographic groups, says Masterca ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Brands Shifting Media Buys Into Product Placement, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
Seventy percent of brands will look to shift around 10% of the ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- Mattel, Warner Bros. Discovery Renew Licensing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Mattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- Cirque du Soleil Highlights New 'ECHO' Show In Branded Roblox World
Digital News Daily, Colin Kirkland - Wednesday, May 24, 2023
Cirque du Soleil Entertainment Group has partnered with Gamefam to launch "Cirq ...
- Roku Sells Its 'Roku City' Screensaver, First Summer Deal With McDonald's
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
Roku says the restaurant chain will reach 40 million homes per mon ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2023
TubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...