Seeking to maintain its dominance in the game show business, Sony Pictures Entertainment, has acquired a Dutch company that owns the rights to "Who Wants to Be a Millionaire?" for $223 million.
The company, 2waytraffic, also owns the successful British TV series "You Are What You Eat." Sony already owns the longtime syndicated juggernauts "Wheel of Fortune" and "Jeopardy." But in
recent years, it has been unable to field another megahit despite the popularity of the genre.
"It's a very different skill set," says Michael Lynton, chief executive of Sony
Pictures. "The only way to get into that business in a significant way is through an acquisition."
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