• Advertising Age, Monday, June 9, 2008 9:31 AM

It looks like vaudeville has never really gone away; dancing and singing TV shows seem to discourage people from ad zapping. An survey of media-buyer projections of commercial ratings reveals that "American Idol" and "Dancing with the Stars" will have the highest "C3" ratings--households that will watch the ads within three days of a program's original air date.

Shari Anne Brill, Carat senior vice president says that "Idol" and "Dancing With the Stars" are "foxtrotting away with the night."

Ad Age's survey is compiled by averaging fourth-quarter C3 household estimates from four major media agencies. CBS wins the C3 battle on most nights and is second to ABC only on Sundays and Mondays.

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