Tacoda Systems, a strategic data integration platform that helps online publishers grow their advertising and transactional revenues by profiling and targeting the most valuable segments of their
audiences, this week announced that Media General, Inc., whose publishing assets include
The Tampa Tribune, the
Richmond Times-Dispatch, and the
Winston-Salem Journal, will
install TACODA's Audience Management System (AMS) on 17 of its newspaper and broadcast websites in Virginia, North Carolina and Florida. With Tacoda System's Audience Management System, publishers can
successfully harvest all data across their entire enterprise and merge/purge it so that information on separate users can be collected into individual profiles. These audience profiles each contain
demographic data, such as zip, age, and gender, and audience site behavior, such as frequency of visits or the propensity to click on ad banners. Publishers can then group together users with similar
demographic and/or behavioral characteristics into audience segments.