Burger King, Pokemon Team For Global Promo

  • June 11, 2008
It will bring popular characters like Pikachu, Darkrai, Dialga and Palkia to children around the world. Participating restaurants worldwide will offer an exclusive Pokemon Trading Card Game card and accessory with each purchase of a Kids Meal.

These restaurants will be the only place where children can obtain each of the 12 different Pokemon TCG cards and accessories. The promotion will run from July 7 through August 3 domestically, and throughout the late summer and fall internationally.

Available for a limited time only, while supplies last, the premiums are based on Pokemon TCG: Diamond & Pearl--the latest expansion of the best-selling Pokemon Trading Card Game--featuring characters from Pokemon Diamond and Pokemon Pearl, the video games sold exclusively for Nintendo DS.

The program will be supported by Burger King Corp. through a fully integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom packaging and an online minisite (www.bk.com/pokemon).

--Nina M. Lentini



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