In his new role, Woodruff will lead Maxim.com's editorial team in its coverage of men's lifestyle topics, while working with James Kaminsky, Maxim's editorial director, to ensure that the strategies for both the digital and print versions are aligned.
Woodruff most recently served as managing editor of EW.com, the companion site to Entertainment Weekly. He succeeds Gene Newman, who has been part of Maxim's digital division since its inception in 1999.
--Tameka Kee