Online advertising will grow in a response to recession. More consumers shuttered at home will spend more time at home online looking for coupons, comparing prices and making purchases. "Free
shipping" will become the new mantra as consumers weigh the price of shipping with the cost of driving to the mall.
Retailers will shift inventory online and make purchases as needed. No more
shipping tons of products to sit in empty stores. Brick and mortar will hit some tough times, but those with a solid online presence will prevail.