Tag results for "commentary"
- Cable Networks Contemplate Major Merger - Does It Matter?New, cheaper TV packages of networks -- the ones that cost $20 ...
- What The State Of Malvertising Means For The Ad Industry Publishers have added new revenue streams and increased CPMs on their inventory, ...
- The Dark Side Of Influencers: DouchebagsJake Paul is a Disney star, as well as an influencer, with ...
- Could Excessive Ad Frequency Be Good For Your Brand?Frequency can now be adjusted, based on certain known conditions - balancing ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and just ...
- Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your BusinessFew, if any, companies are using the same sophisticated tools, technologies, platforms ...
- Should Publishers Treat Engaged Users Differently?As the digital advertising industry moves towards personalization, engagement metrics can help ...
- Effete Home Alabama: 'Food & Wine' Heads South'Food & Wine,' the standard-bearer for fancy eats ever since the demise ...
- Rethinking The Value Of TwitterTwitter's got a couple of problems when it comes to establishing TV-related ...
- ARF Audience Measurement Conference 2017: Media, Models, MethodsIn addressing the increasingly complex and diverse media measurement and data analytics ...
- Purpose In The Palais: 5 Trends To Guide Your Cannes Lions Experience This year, it's time to break a few traditions. As much as ...
- D.C. Shooting Gives News Orgs A Chance To Refute Bias Charge In the 21st century, Americans are savvy news consumers, on the whole, ...
- Fox News Gets New Tag - And Other Descriptors Fox News Channel has a new tagline: "Most Watched. Most Trusted." Considering ...
- Are Publishers Realizing Facebook Isn't Working For Them?The media giant has also come under fire for not doing enough ...
- Why Advertisers Are Bullish On Addressable TVAddressable TV is poised to make a big leap in adoption and ...
- Arthur Gregg Sultzberger To Oversee 'NYT' Opinion PageThis is the second promotion in less than a year for A.G. ...
- 6 Best Practices For Monetizing Mobile VideoThere are still several challenges to successfully creating, delivering and measuring the ...
- Insights From The Festival Of Media Jury RoomBrands should let go of historical constraints and category conventions. Unleashing creativity ...
- Fixing Digital Publishing's Dirty Little SecretBot traffic varies greatly by publisher, but none are unaffected. It is ...
- How Advertisers Give Credit Via Multi-touch AttributionBrands want to know which digital channels are most effective along the ...
- 4 Ways To Enhance Video AdvertisingPouring resources into video and then relying on only one marketing channel ...
- Social Media, Ecommerce Produce New Branding OpportunitiesSocial-commerce entrepreneurs are introducing a new set of marketing concerns and opportunities ...
- Protect Your Biggest Investment: Customer DataIn the world of digital advertising and marketing, every one has a ...
- Look To The Stars To Better Navigate TelevisionViewers have more TV choices than ever before - not just what ...
- Can Google Answer TV Advertisers' Real Needs?Will inventory from the big TV networks -- broadcast and cable -- ...
- Dropping Anchor: Getting Rid Of Bill-OWhat more is there to say about the now-dumped Bill O'Reilly? That ...
- Samsung Sets Google Play Music As Default PlayerStarting with the Galaxy S8 and S8+ -- which just made their ...
- BrandTech Helps Put Brands First on Digital PlatformsBrands need to locate their presence within the digital media ecosystem and ...
- How To Keep Brands Safe In An Online WorldDigital advertising needs to clean up its act. As we shift to ...
- New York Auto Show Promises Many Vehicle IntrosOne automaker you won't see is Tesla. In the same way 7-Up ...
