Tag results for "commentary"
- Why Advertisers Are Bullish On Addressable TVAddressable TV is poised to make a big leap in adoption and ...
- Arthur Gregg Sultzberger To Oversee 'NYT' Opinion PageThis is the second promotion in less than a year for A.G. ...
- 6 Best Practices For Monetizing Mobile VideoThere are still several challenges to successfully creating, delivering and measuring the ...
- Insights From The Festival Of Media Jury RoomBrands should let go of historical constraints and category conventions. Unleashing creativity ...
- Fixing Digital Publishing's Dirty Little SecretBot traffic varies greatly by publisher, but none are unaffected. It is ...
- How Advertisers Give Credit Via Multi-touch AttributionBrands want to know which digital channels are most effective along the ...
- 4 Ways To Enhance Video AdvertisingPouring resources into video and then relying on only one marketing channel ...
- Social Media, Ecommerce Produce New Branding OpportunitiesSocial-commerce entrepreneurs are introducing a new set of marketing concerns and opportunities ...
- Protect Your Biggest Investment: Customer DataIn the world of digital advertising and marketing, every one has a ...
- Look To The Stars To Better Navigate TelevisionViewers have more TV choices than ever before - not just what ...
- Can Google Answer TV Advertisers' Real Needs?Will inventory from the big TV networks -- broadcast and cable -- ...
- Dropping Anchor: Getting Rid Of Bill-OWhat more is there to say about the now-dumped Bill O'Reilly? That ...
- Samsung Sets Google Play Music As Default PlayerStarting with the Galaxy S8 and S8+ -- which just made their ...
- BrandTech Helps Put Brands First on Digital PlatformsBrands need to locate their presence within the digital media ecosystem and ...
- How To Keep Brands Safe In An Online WorldDigital advertising needs to clean up its act. As we shift to ...
- New York Auto Show Promises Many Vehicle IntrosOne automaker you won't see is Tesla. In the same way 7-Up ...
- Conquering Mobile: What Marketers Should Master In 2017The shift from tried and true desktop formats, like banner ads, is ...
- News Corp. Boss Blasts Platforms On Real, Fake NewsGoogle set the process in motion by presenting news as a commodity, ...
- Emotion Is Key Currency To Online Brand BuildingFrom fake news to real news, emotion has become the currency of ...
- Finding Brand Safety In An Unsafe WorldMarketers that assumed brand safety was assured for the digital advertising they ...
- 4 Tips For Launching A Successful ABM CampaignWhen executed properly, account-based marketing (ABM) is more than just a popular ...
- Politicians Dissemble, The Press Speaks Truth To PowerRemember Michael Scott from "The Office"? He was the world's greatest dissembler. ...
- Can We Secure Economic Accountability In The Media Supply Chain?From an accountability perspective, the IPG CEO's comments about a single (albeit ...
- What Happens When Brands Play PoliticsBut rebellion against the White House is not the only factor encouraging ...
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles While AI probably will have a major effect on our lives, its ...
- SXSW 2017: The Battle for HumanitySXSW has been less about breaking news or product launches and more ...
- Local News Must Find New Ways To Engage Viewers Local news networks should focus on building apps and second-screen experiences that ...
- ARF Repositions, Goes To Next LevelScott McDonald's appointment as the new CEO of ARF underlines the organization's ...
- Why Aren't We Training Our Staffs For Success? We're training a whole generation of media executives that only know how ...
- Can TV Help Facebook Grow Up Without Losing Itself?For well over a decade, the social media giant has expanded, but ...
