Tag results for "commentary"
- How To Spend Your Social Ad Budget WiselyAdults in the U.S. spend more than two hours every day engaged ...
- Blockchain Is Valuable To AdvertisersThe potential success of blockchain is tied to smart contracts, which enable ...
- It's Time To Regulate FacebookFacebook's tepid disclosure last week that Russian operatives placed thousands of paid ...
- Trump Lobs Latest TV Attack At ESPNFor the better part of a year or so, President Trump and ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traffic ...
- Podcast Popularity Opens Important Door For RadioAs we head into the Podcast Upfront, listening is up considerably and ...
- Al Jazeera's English Site Removes Comments SectionThe site hoped the comments would serve a thoughtful forum. Instead, Al ...
- It's Time To Apply Digital Video Metrics To TV RatingsIf we focus on duration of viewability for cross-screen video, then it ...
- Is TV's Latest Cry For Help A Call for Attribution?TV, unlike digital, wasn't built with measurement in mind. Yet marketers have ...
- To Binge Or Not To Binge?While I appreciate the virtues of immediate gratification and binge-watching, I prefer ...
- Disney's Biggest Concern For New Streaming Service Isn't NetflixFinancial models for film studios' movie franchises depend a lot on those ...
- The 3 Most Important Words In Digital MarketingIdeally, all parties in the digital-media supply chain intend to deliver positive ...
- Dear InternsWhen you find your calling, run with it. Find something you are ...
- How To Win The Influencer-Marketing GameSince 2010, every major brand has experimented with reaching millennials via influencers, ...
- Will Data Resurrect TV?There is an optimal allocation that advertisers should endeavor to strike with ...
- 'NYT' Razzed For Non-Scoop Climate-Change ReportOn August 7, the 'NYT' published a front-page story detailing government scientists' ...
- The CW Scores As OutlierThe CW embraced alternative digital TV viewing long before other TV networks. ...
- What Marketers Can Learn From TinderB2B marketers can start by taking some cues from the dating world ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season Every year, consumers get started on their holiday shopping earlier and earlier. ...
- In The Age Of Fake News, Local Media Scores Greater TrustWith media and news outlets accusing each other of spreading fake information, ...
- News In The Age Of TrumpThe Wall Street Journal's executive Washington editor bottom-lined the press' relationship to ...
- Scaramucci Calls 'New Yorker' Writer, Legend ResultsAnthony Scaramucci, the new White House communications director and press spokesman, couldn't ...
- Trump's Communications Office Gets Makeover, But Will Anything Change?If Trump was a virtuoso campaigner, he is a neophyte in government. ...
- Size Crucial For OTT Audience MeasurementTo reliably capture even basic viewing behavior, an OTT barometer needs to ...
- Cable Networks Contemplate Major Merger - Does It Matter?New, cheaper TV packages of networks -- the ones that cost $20 ...
- What The State Of Malvertising Means For The Ad Industry Publishers have added new revenue streams and increased CPMs on their inventory, ...
- The Dark Side Of Influencers: DouchebagsJake Paul is a Disney star, as well as an influencer, with ...
- Could Excessive Ad Frequency Be Good For Your Brand?Frequency can now be adjusted, based on certain known conditions - balancing ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and just ...
- Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your BusinessFew, if any, companies are using the same sophisticated tools, technologies, platforms ...
