Tag results for "commentary"
- What The President Can Teach Us About The Power Of WordsWords have an amazing power to create hope; words can also destroy. ...
- Emerging Regs for Cannabis Ads Include Prior ApprovalAs states legalize cannabis for medical and recreational use, some states require ...
- Solutions To Track Ads Through The Supply ChainThe digital ecosystem is fragmented and broken and will worsen as technology ...
- Why Do We Think Male-Owned Agencies Will Bring Us Diversity?The question we must grapple with is: Can an agency, or any ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, including ...
- Can A Nonprofit Oasis Defeat The News Desert?The journalism nonprofit in Rappahannock County, Virginia, is sponsoring award-winning journalism and ...
- Who Does Prime Day Really Benefit?The devices that sell the most on Prime Day are usually Amazon's ...
- Auto Industry Icon Lee Iacocca DiesLee Iacocca wasn't afraid to get in front of the camera and ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given the ...
- OTT Is Key For TV Marketing PlansOTT responds to the needs of an ever-growing population of consumers: freedom ...
- You Were Right Walt Mossberg, The Cookie Did Not Improve Online AdvertisingBrowser cookies are effectively going away as a tool for managing online ...
- The 'Retail Apocalypse' Is A Cover For High Customer StandardsThe idea that online shopping has forced mass store closures is clickbait ...
- Solving The Reach ProblemThe industry desperately needs a mechanism to ensure the voice of the ...
- Why Brand Extensions Should Foot The Bill For Quality JournalismCompanies need to stop thinking about journalism as their primary product, and ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers at ...
- Why The Ad Industry Must Embrace Kaizen CultureThere is nothing wrong with disrupting one's industry. We need to, or ...
- Is Over-the-Air Broadcasting Making A Comeback?Antenna owners are younger (40% are 18-34 vs. 31% of total TV ...
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.Facebook's CEO understands significant action needs to happen now, in order for ...
- Digital Ad Sales, Subscriptions Can't Save Most NewspapersA divide between the haves and have-nots of news media is growing ...
- Earth Day Meets The Billboard IndustryEarth Day now is observed each year by more than 1 billion ...
- Graydon Carter Reflects on 'Magazine City' New YorkStale eulogies for the bygone glory days of magazines are everywhere, but ...
- Is User-Registration Data OTT Targeting Gold?For ad-supported OTT services that do require user authentication, a more challenging ...
- In The Arms Race For Relevance, Context WinsWith ample content options, consumers are increasingly thinking about how, when, why, ...
- Electric Scooters Are The Perfect Personification Of SXSW AttendeesThe mainstream adoption of electric scooters couldn't have occurred 10 years ago. ...
- How Telling Stories Of The Opioid Crisis Might Help Solve ItBy encouraging patients and families to share their own harrowing experiences, we ...
- 'NYT' 'Opinion' Section Calls For More Women WritersAfter a reader pointed out the lack of women contributing to The ...
- Mr. Trump, Tear Down This Wall MythPresident Trump said: "I never worked for Russia." That may go down ...
- To Save Politics, Learn From EcommercePolitical ads know how to announce their candidates, but take none of ...
- Fixing Dangers Of Social Media For KidsTake in the alarming statistics on spikes in cyber-bullying and suicide rates. ...
- 3 Key Trends Expected To Impact The Media LandscapeIn 2019, identity will eclipse the cookie.That means smarter, more connected and ...
