Tag results for "commentary"
- Conquering Mobile: What Marketers Should Master In 2017The shift from tried and true desktop formats, like banner ads, is ...
- News Corp. Boss Blasts Platforms On Real, Fake NewsGoogle set the process in motion by presenting news as a commodity, ...
- Emotion Is Key Currency To Online Brand BuildingFrom fake news to real news, emotion has become the currency of ...
- Finding Brand Safety In An Unsafe WorldMarketers that assumed brand safety was assured for the digital advertising they ...
- 4 Tips For Launching A Successful ABM CampaignWhen executed properly, account-based marketing (ABM) is more than just a popular ...
- Politicians Dissemble, The Press Speaks Truth To PowerRemember Michael Scott from "The Office"? He was the world's greatest dissembler. ...
- Can We Secure Economic Accountability In The Media Supply Chain?From an accountability perspective, the IPG CEO's comments about a single (albeit ...
- What Happens When Brands Play PoliticsBut rebellion against the White House is not the only factor encouraging ...
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles While AI probably will have a major effect on our lives, its ...
- SXSW 2017: The Battle for HumanitySXSW has been less about breaking news or product launches and more ...
- Local News Must Find New Ways To Engage Viewers Local news networks should focus on building apps and second-screen experiences that ...
- ARF Repositions, Goes To Next LevelScott McDonald's appointment as the new CEO of ARF underlines the organization's ...
- Why Aren't We Training Our Staffs For Success? We're training a whole generation of media executives that only know how ...
- Can TV Help Facebook Grow Up Without Losing Itself?For well over a decade, the social media giant has expanded, but ...
- As TV Habits Change, Brands Take New Approach To AdvertisingThe ability to leverage first- or third-party data segments lets brands reach ...
- Can Zuckerberg Shape Humanity? Sufficiently vague, there are many ways to read the vision for Facebook's ...
- Foreign Reporters Get Tough With President TrumpThe noticeable impact of the adversarial relationship between the White House and ...
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI 2017 will be the year more brands switch campaign metrics to better ...
- 'Oh, Mare!' Another Exuberant Toss Of The Hat To Mary Tyler MooreAs thousands of impassioned, personal and emotional memorials pour in, we can ...
- 5 Necessary Conversion Rate Optimization Resolutions For 2017Improving CRO is often overlooked, although it remains a critical strategic component ...
- Why Reward This Kind Of Behavior With Your Taxes?So what are you going to do when you are trying to ...
- Advertisers Must Change With Times Or Fall BehindContent from the recent raft of industry conferences reinforces the notion that ...
- 7 Steps To Video AdoptionIt's not enough to just provide your employees with video tools. You ...
- 6 Digital Media Buying Trends For 2017The industry will see robust buying through the open buying environment as ...
- Fight Between Frontier, Sinclair Hurts Consumers, Tennis Channel, Spot TV AdvertisersAdvertisers and consumers suffer as a result of the impasse on transmission ...
- How Social Media Channels Can Appeal To SMBsThough 60 million businesses today have an active Facebook page, many struggle ...
- How the Media Landscape Will Change in 2017If the media industry is going to emerge from these tumultuous times ...
- CES 2017: The Dawn Of The Third Connected EraThe third connected era builds on the link, mobility and social networks ...
- In Farewell Address, Obama Warns Against Social Media BubblesSpeaking in Chicago, Obama emphasized the risk posed by information bubbles, in ...
- Moral Marketing In The Age Of TrumpAfter this election, showing that the norm is diversity and acceptance, not ...
