- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, includi ...
- Can A Nonprofit Oasis Defeat The News Desert?
Publishers Daily, Robert Stewart - Friday, July 12, 2019
The journalism nonprofit in Rappahannock County, Virginia, is sponsoring award-winning journalism a ...
- Who Does Prime Day Really Benefit?
Marketing Daily, Travis Johnson - Friday, July 12, 2019
The devices that sell the most on Prime Day are usually Amazon ...
- Auto Industry Icon Lee Iacocca Dies
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
Lee Iacocca wasn't afraid to get in front of the camera a ...
- Embracing Outcome-Based Measurement For Growth
MediaDailyNews, Sable Mi - Tuesday, July 2, 2019
When it comes to measurements, data and methodology are key. Given t ...
- OTT Is Key For TV Marketing Plans
Television News Daily, Matt Kollmorgen - Tuesday, July 2, 2019
OTT responds to the needs of an ever-growing population of consumers: freed ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
Media Insider, Dave Morgan - Thursday, June 27, 2019
Browser cookies are effectively going away as a tool for managing onli ...
- The 'Retail Apocalypse' Is A Cover For High Customer Standards
Marketing Daily, Ben Weiss - Wednesday, June 26, 2019
The idea that online shopping has forced mass store closures is clickba ...
- Solving The Reach Problem
MediaDailyNews, Howard Shimmel - Friday, June 14, 2019
The industry desperately needs a mechanism to ensure the voice of t ...
- Why Brand Extensions Should Foot The Bill For Quality Journalism
Publishers Daily, Scott Gerber - Friday, May 31, 2019
Companies need to stop thinking about journalism as their primary product, a ...
- Do Local TV Stations Operate In A Competitive Silo?
MediaDailyNews, Rick Ducey - Thursday, May 30, 2019
What's driving local ad investments is matching creative messaging targeting consumers ...
- Why The Ad Industry Must Embrace Kaizen Culture
MediaDailyNews, Jeff Tan - Tuesday, May 21, 2019
There is nothing wrong with disrupting one's industry. We need to, ...
- Is Over-the-Air Broadcasting Making A Comeback?
Television News Daily, Stephanie Wong - Thursday, May 16, 2019
Antenna owners are younger (40% are 18-34 vs. 31% of total ...
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
Digital News Daily, Jeff Tan - Thursday, May 9, 2019
Facebook's CEO understands significant action needs to happen now, in order f ...
- Digital Ad Sales, Subscriptions Can't Save Most Newspapers
Publishing Insider, Rob Williams - Tuesday, May 7, 2019
A divide between the haves and have-nots of news media is growi ...
- Earth Day Meets The Billboard Industry
MediaDailyNews, Denis Hayes - Monday, April 22, 2019
Earth Day now is observed each year by more than 1 billi ...
- Graydon Carter Reflects on 'Magazine City' New York
Publishing Insider, Rob Williams - Friday, April 12, 2019
Stale eulogies for the bygone glory days of magazines are everywhere, b ...
- Is User-Registration Data OTT Targeting Gold?
Television News Daily, Andre Swanston - Friday, April 12, 2019
For ad-supported OTT services that do require user authentication, a more challengi ...
- In The Arms Race For Relevance, Context Wins
Television News Daily, Richie Hyden - Tuesday, March 26, 2019
With ample content options, consumers are increasingly thinking about how, when, wh ...
- Electric Scooters Are The Perfect Personification Of SXSW Attendees
MediaDailyNews, Jeff Tan - Monday, March 18, 2019
The mainstream adoption of electric scooters couldn't have occurred 10 years ag ...
- How Telling Stories Of The Opioid Crisis Might Help Solve It
Marketing Insider, Gina Czark - Monday, February 25, 2019
By encouraging patients and families to share their own harrowing experiences, ...
- 'NYT' 'Opinion' Section Calls For More Women Writers
Publishers Daily, Melynda Fuller - Thursday, January 31, 2019
After a reader pointed out the lack of women contributing to T ...
- Mr. Trump, Tear Down This Wall Myth
MediaDailyNews, Fern Siegel - Friday, January 25, 2019
President Trump said: "I never worked for Russia." That may go do ...
- To Save Politics, Learn From Ecommerce
Marketing Politics Weekly, Bhargav Patel - Tuesday, January 22, 2019
Political ads know how to announce their candidates, but take none ...
- Fixing Dangers Of Social Media For Kids
Digital News Daily, Daniel Klaus - Thursday, January 17, 2019
Take in the alarming statistics on spikes in cyber-bullying and suicide rate ...
- 3 Key Trends Expected To Impact The Media Landscape
MediaDailyNews, Kris Magel - Wednesday, January 16, 2019
In 2019, identity will eclipse the cookie.That means smarter, more connected a ...
- 'WaPo' Launches Arabic-Language Opinion Page
Publishers Daily, Sara Guaglione - Thursday, January 10, 2019
The page will house translations of Global Opinion columns, editorials and op-e ...
- 3 Important Reasons To Build a Dialogue With Your Audience
Publishers Daily, Will Federman - Wednesday, January 9, 2019
We're moving away from a one-way communication system to a multifaceted syst ...
- Using Print As A Protest Medium
Publishers Daily, Barry Lowenthal - Wednesday, January 2, 2019
Something interesting is happening among young adults as a result of t ...
- Publishers Should Invest In Specialized Native Ad Teams
Publishing Insider, Rob Williams - Thursday, December 20, 2018
The investments are critical, as publishers see their share of the ...