Tag results for "commentary"
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, includi ...
- Can A Nonprofit Oasis Defeat The News Desert?The journalism nonprofit in Rappahannock County, Virginia, is sponsoring award-winning journalism a ...
- Who Does Prime Day Really Benefit?The devices that sell the most on Prime Day are usually Amazon ...
- Auto Industry Icon Lee Iacocca DiesLee Iacocca wasn't afraid to get in front of the camera a ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given t ...
- OTT Is Key For TV Marketing PlansOTT responds to the needs of an ever-growing population of consumers: freed ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online AdvertisingBrowser cookies are effectively going away as a tool for managing onli ...
- The 'Retail Apocalypse' Is A Cover For High Customer StandardsThe idea that online shopping has forced mass store closures is clickba ...
- Solving The Reach ProblemThe industry desperately needs a mechanism to ensure the voice of t ...
- Why Brand Extensions Should Foot The Bill For Quality JournalismCompanies need to stop thinking about journalism as their primary product, a ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers ...
- Why The Ad Industry Must Embrace Kaizen CultureThere is nothing wrong with disrupting one's industry. We need to, ...
- Is Over-the-Air Broadcasting Making A Comeback?Antenna owners are younger (40% are 18-34 vs. 31% of total ...
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.Facebook's CEO understands significant action needs to happen now, in order f ...
- Digital Ad Sales, Subscriptions Can't Save Most NewspapersA divide between the haves and have-nots of news media is growi ...
- Earth Day Meets The Billboard IndustryEarth Day now is observed each year by more than 1 billi ...
- Graydon Carter Reflects on 'Magazine City' New YorkStale eulogies for the bygone glory days of magazines are everywhere, b ...
- Is User-Registration Data OTT Targeting Gold?For ad-supported OTT services that do require user authentication, a more challengi ...
- In The Arms Race For Relevance, Context WinsWith ample content options, consumers are increasingly thinking about how, when, wh ...
- Electric Scooters Are The Perfect Personification Of SXSW AttendeesThe mainstream adoption of electric scooters couldn't have occurred 10 years ag ...
- How Telling Stories Of The Opioid Crisis Might Help Solve ItBy encouraging patients and families to share their own harrowing experiences, ...
- 'NYT' 'Opinion' Section Calls For More Women WritersAfter a reader pointed out the lack of women contributing to T ...
- Mr. Trump, Tear Down This Wall MythPresident Trump said: "I never worked for Russia." That may go do ...
- To Save Politics, Learn From EcommercePolitical ads know how to announce their candidates, but take none ...
- Fixing Dangers Of Social Media For KidsTake in the alarming statistics on spikes in cyber-bullying and suicide rate ...
- 3 Key Trends Expected To Impact The Media LandscapeIn 2019, identity will eclipse the cookie.That means smarter, more connected a ...
- 'WaPo' Launches Arabic-Language Opinion PageThe page will house translations of Global Opinion columns, editorials and op-e ...
- 3 Important Reasons To Build a Dialogue With Your AudienceWe're moving away from a one-way communication system to a multifaceted syst ...
- Using Print As A Protest MediumSomething interesting is happening among young adults as a result of t ...
- Publishers Should Invest In Specialized Native Ad TeamsThe investments are critical, as publishers see their share of the ...
