- Is Over-the-Air Broadcasting Making A Comeback?
Television News Daily, Stephanie Wong - Thursday, May 16, 2019
Antenna owners are younger (40% are 18-34 vs. 31% of total ...
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
Digital News Daily, Jeff Tan - Thursday, May 9, 2019
Facebook's CEO understands significant action needs to happen now, in order f ...
- Digital Ad Sales, Subscriptions Can't Save Most Newspapers
Publishing Insider, - Tuesday, May 7, 2019
A divide between the haves and have-nots of news media is growi ...
- Earth Day Meets The Billboard Industry
MediaDailyNews, Denis Hayes - Monday, April 22, 2019
Earth Day now is observed each year by more than 1 billi ...
- Graydon Carter Reflects on 'Magazine City' New York
Publishing Insider, - Friday, April 12, 2019
Stale eulogies for the bygone glory days of magazines are everywhere, b ...
- Is User-Registration Data OTT Targeting Gold?
Television News Daily, Andre Swanston - Friday, April 12, 2019
For ad-supported OTT services that do require user authentication, a more challengi ...
- In The Arms Race For Relevance, Context Wins
Television News Daily, Richie Hyden - Tuesday, March 26, 2019
With ample content options, consumers are increasingly thinking about how, when, wh ...
- Electric Scooters Are The Perfect Personification Of SXSW Attendees
MediaDailyNews, Jeff Tan - Monday, March 18, 2019
The mainstream adoption of electric scooters couldn't have occurred 10 years ag ...
- How Telling Stories Of The Opioid Crisis Might Help Solve It
Marketing Insider, Gina Czark - Monday, February 25, 2019
By encouraging patients and families to share their own harrowing experiences, ...
- 'NYT' 'Opinion' Section Calls For More Women Writers
Publishers Daily, Melynda Fuller - Thursday, January 31, 2019
After a reader pointed out the lack of women contributing to T ...
- Mr. Trump, Tear Down This Wall Myth
MediaDailyNews, Fern Siegel - Friday, January 25, 2019
President Trump said: "I never worked for Russia." That may go do ...
- To Save Politics, Learn From Ecommerce
Marketing Politics Weekly, Bhargav Patel - Tuesday, January 22, 2019
Political ads know how to announce their candidates, but take none ...
- Fixing Dangers Of Social Media For Kids
Digital News Daily, Daniel Klaus - Thursday, January 17, 2019
Take in the alarming statistics on spikes in cyber-bullying and suicide rate ...
- 3 Key Trends Expected To Impact The Media Landscape
MediaDailyNews, Kris Magel - Wednesday, January 16, 2019
In 2019, identity will eclipse the cookie.That means smarter, more connected a ...
- 'WaPo' Launches Arabic-Language Opinion Page
Publishers Daily, Sara Guaglione - Thursday, January 10, 2019
The page will house translations of Global Opinion columns, editorials and op-e ...
- 3 Important Reasons To Build a Dialogue With Your Audience
Publishers Daily, Will Federman - Wednesday, January 9, 2019
We're moving away from a one-way communication system to a multifaceted syst ...
- Using Print As A Protest Medium
Publishers Daily, Barry Lowenthal - Wednesday, January 2, 2019
Something interesting is happening among young adults as a result of t ...
- Publishers Should Invest In Specialized Native Ad Teams
Publishing Insider, - Thursday, December 20, 2018
The investments are critical, as publishers see their share of the ...
- Millennials Interested In Driving After All
Drive Time, Tanya Gazdik - Monday, December 10, 2018
Hagerty found the nation's largest generation isn't as anti-driving as once though ...
- For Programmatic To Grow, Commercial Terms Must Change
MediaDailyNews, Jeff Collins - Monday, December 10, 2018
Advertisers should treat programmatic advertising as a long-term investment and seek significa ...
- OOH Advertising For The Next Generation
MediaDailyNews, Kym Frank - Friday, December 7, 2018
OOH advertising has actually become a standout method of reaching those ...
- ARF Evolves To Enhance Member Value
MAD, Tony Jarvis - Monday, November 26, 2018
The advertising and media research data and insights world has grown exponential ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns
Television News Daily, Lisa Lutz - Friday, November 9, 2018
We are embarking on an exciting era of advanced TV advertising ...
- Sell Your Challenger Brands
Marketing Daily, Dan Collins - Wednesday, November 7, 2018
Unlike the other brands in the portfolio, challenger brands don't start wi ...
- Midterm Campaigns Make Billion-Dollar Blunder
MediaDailyNews, Bhargav Patel - Tuesday, October 30, 2018
Political campaigns have a long way to go when it comes ...
- SSPs Can Play Matchmaker For Video Publishers, Buyers
MediaDailyNews, Dovid Katz - Friday, October 26, 2018
Creating more personalized advertising is a mission-critical challenge for digital advertisers. Bringi ...
- Is 'New' Trade Agreement Really New -- Or Is It Rebranding?
Drive Time, Tanya Gazdik - Monday, October 1, 2018
The auto industry is hoping for positive trade policies that keep t ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Friday, September 28, 2018
He's off for a little R&R and will be back soon. ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Thursday, September 27, 2018
He's off for a little R&R and will be back soon. ...