- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns
Television News Daily, Lisa Lutz - Friday, November 9, 2018
We are embarking on an exciting era of advanced TV advertising ...
- Sell Your Challenger Brands
Marketing Daily, Dan Collins - Wednesday, November 7, 2018
Unlike the other brands in the portfolio, challenger brands don't start wi ...
- Midterm Campaigns Make Billion-Dollar Blunder
MediaDailyNews, Bhargav Patel - Tuesday, October 30, 2018
Political campaigns have a long way to go when it comes ...
- SSPs Can Play Matchmaker For Video Publishers, Buyers
MediaDailyNews, Dovid Katz - Friday, October 26, 2018
Creating more personalized advertising is a mission-critical challenge for digital advertisers. Bringi ...
- Is 'New' Trade Agreement Really New -- Or Is It Rebranding?
Drive Time, Tanya Gazdik - Monday, October 1, 2018
The auto industry is hoping for positive trade policies that keep t ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Friday, September 28, 2018
He's off for a little R&R and will be back soon. ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Thursday, September 27, 2018
He's off for a little R&R and will be back soon. ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Wednesday, September 26, 2018
He's off for a little R&R and will be back soon. ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Tuesday, September 25, 2018
He's off for a little R&R and will be back soon. ...
- Millennials Should Love Stylish, Affordable Nissan Kicks
Drive Time, Tanya Gazdik - Monday, September 24, 2018
The vehicle's smallness makes it nimble on the road and during parkin ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Monday, September 24, 2018
He's off for a little R&R and will be back soon. ...
- Put The Magic Back In Advertising
MediaDailyNews, Barry Lowenthal - Wednesday, September 12, 2018
We've focused on optimization innovations and been obsessed with precision targeting. A ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?
Television News Daily, Karl Stillner - Wednesday, September 12, 2018
The democratization of TV viewing data has opened up the floodgates ...
- Ford Does The Obvious In Slowing Car Ads, Picking An Agency
Drive Time, Tanya Gazdik - Monday, September 10, 2018
Sometimes covering the advertising industry feels like being in that famous fo ...
- The Hypocrisy Of Brands That Don't Reward Consumers
MediaDailyNews, Adam Broitman - Thursday, September 6, 2018
The same marketers that espouse the virtues of customer experience are regular ...
- Clarification: 'The Outline' Responds To Freelancers Boycott
Publishing Insider, Melynda Fuller - Friday, September 7, 2018
"We will keep on working with freelancers. We plan on hiring mo ...
- 3 Factors Key To Targeted TV Success
Television News Daily, James Shears - Thursday, September 6, 2018
With addressable, advertisers can use the information obtained through the platform ...
- How To Up Your Content Studio's Game
Publishers Daily, Adam Rossow - Tuesday, August 28, 2018
Beyond putting out great content and cultivating the audience that advertisers wan ...
- Auto Brands Shine, But Monterey Car Week Attracts More
Drive Time, Tanya Gazdik - Monday, August 27, 2018
Vehicles revealed over the weekend include a refreshed Acura 2019 NSX, t ...
- Cadillac Is Quietly Leading The Technology Push At GM
Drive Time, Tanya Gazdik - Monday, August 20, 2018
My only criticism is, Super Cruise is only available in a vehic ...
- Navigating Digital Transparency Without A Road Map
MediaDailyNews, George Popstefanov - Friday, August 17, 2018
The digital veil of anonymity has given data stewards permission to deprecia ...
- Programmatic DOOH: Why Now?
MediaDailyNews, Adam Green - Monday, August 6, 2018
Unlike programmatic mobile and online, DOOH inventory is finite. So there's le ...
- As Newspaper Staffs Slashed, What's The Cost To Cultural Coverage?
Publishing Insider, Melynda Fuller - Thursday, July 26, 2018
In many ways, the arts are as endangered as quality journalism. Throu ...
- Why Can't TV News Find The Deep State?
TV Watch, Wayne Friedman - Thursday, July 26, 2018
Fox News Channel is into the Deep State theory. So why can ...
- Blockchain's Inflated Expectations Get Real
Digital News Daily, Will Luttrell - Friday, July 20, 2018
Blockchain is shiny, and people like shiny things. Companies have found ...
- 4 Steps to Successful Programmatic Live Streaming
Television News Daily, Amanda Cabrera - Friday, July 20, 2018
Live streaming of big events, such as The Super Bowl or Mar ...
- ITM's Kim Aiello Considers Future Of Newspapers, Advertising
Publishing Insider, Melynda Fuller - Friday, June 29, 2018
Print readers are more likely to be focused and to give the ...
- Frequency Capping In OTT Will Open the Ad Investment Floodgates
Television News Daily, David De Jong - Monday, June 25, 2018
As larger portions of linear TV budgets shift to digital OTT, advertise ...
- Lies, Damned Lies And Cable News
TV Watch, Fern Siegel - Wednesday, June 20, 2018
Each night on cable news, two sides employ different justifications and oft ...