- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Wednesday, September 26, 2018
He's off for a little R&R and will be back soon. ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Tuesday, September 25, 2018
He's off for a little R&R and will be back soon. ...
- Millennials Should Love Stylish, Affordable Nissan Kicks
Drive Time, Tanya Gazdik - Monday, September 24, 2018
The vehicle's smallness makes it nimble on the road and during parkin ...
- Richard Whitman Has Left The Building
Mediapsssst, Richard Whitman - Monday, September 24, 2018
He's off for a little R&R and will be back soon. ...
- Put The Magic Back In Advertising
MediaDailyNews, Barry Lowenthal - Wednesday, September 12, 2018
We've focused on optimization innovations and been obsessed with precision targeting. A ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?
Television News Daily, Karl Stillner - Wednesday, September 12, 2018
The democratization of TV viewing data has opened up the floodgates ...
- Ford Does The Obvious In Slowing Car Ads, Picking An Agency
Drive Time, Tanya Gazdik - Monday, September 10, 2018
Sometimes covering the advertising industry feels like being in that famous fo ...
- The Hypocrisy Of Brands That Don't Reward Consumers
MediaDailyNews, Adam Broitman - Thursday, September 6, 2018
The same marketers that espouse the virtues of customer experience are regular ...
- Clarification: 'The Outline' Responds To Freelancers Boycott
Publishing Insider, Melynda Fuller - Friday, September 7, 2018
"We will keep on working with freelancers. We plan on hiring mo ...
- 3 Factors Key To Targeted TV Success
Television News Daily, James Shears - Thursday, September 6, 2018
With addressable, advertisers can use the information obtained through the platform ...
- How To Up Your Content Studio's Game
Publishers Daily, Adam Rossow - Tuesday, August 28, 2018
Beyond putting out great content and cultivating the audience that advertisers wan ...
- Auto Brands Shine, But Monterey Car Week Attracts More
Drive Time, Tanya Gazdik - Monday, August 27, 2018
Vehicles revealed over the weekend include a refreshed Acura 2019 NSX, t ...
- Cadillac Is Quietly Leading The Technology Push At GM
Drive Time, Tanya Gazdik - Monday, August 20, 2018
My only criticism is, Super Cruise is only available in a vehic ...
- Navigating Digital Transparency Without A Road Map
MediaDailyNews, George Popstefanov - Friday, August 17, 2018
The digital veil of anonymity has given data stewards permission to deprecia ...
- Programmatic DOOH: Why Now?
MediaDailyNews, Adam Green - Monday, August 6, 2018
Unlike programmatic mobile and online, DOOH inventory is finite. So there's le ...
- As Newspaper Staffs Slashed, What's The Cost To Cultural Coverage?
Publishing Insider, Melynda Fuller - Thursday, July 26, 2018
In many ways, the arts are as endangered as quality journalism. Throu ...
- Why Can't TV News Find The Deep State?
TV Watch, Wayne Friedman - Thursday, July 26, 2018
Fox News Channel is into the Deep State theory. So why can ...
- Blockchain's Inflated Expectations Get Real
Digital News Daily, Will Luttrell - Friday, July 20, 2018
Blockchain is shiny, and people like shiny things. Companies have found ...
- 4 Steps to Successful Programmatic Live Streaming
Television News Daily, Amanda Cabrera - Friday, July 20, 2018
Live streaming of big events, such as The Super Bowl or Mar ...
- ITM's Kim Aiello Considers Future Of Newspapers, Advertising
Publishing Insider, Melynda Fuller - Friday, June 29, 2018
Print readers are more likely to be focused and to give the ...
- Frequency Capping In OTT Will Open the Ad Investment Floodgates
Television News Daily, David De Jong - Monday, June 25, 2018
As larger portions of linear TV budgets shift to digital OTT, advertise ...
- Lies, Damned Lies And Cable News
TV Watch, Fern Siegel - Wednesday, June 20, 2018
Each night on cable news, two sides employ different justifications and oft ...
- The Fragmentation Opportunity: Finding Hidden Inventory
Television News Daily, Dovid Katz - Tuesday, June 12, 2018
As the video ecosystem broadens, buyers need to keep pace with i ...
- Supporting OOH Collaboration, Standardization And Competition
MediaDailyNews, Dan Levi - Monday, June 4, 2018
As the OOH industry collaborates with the Media Ratings Council (MRC) ...
- ABC Cancels 'Roseanne' Just Before Upfront
TV Watch, Wayne Friedman - Wednesday, May 30, 2018
What if ABC kept "Roseanne" going? A lower, but somewhat sizable audien ...
- Facebook To Group Publishers' Content With Politically Leaning Ads
Publishing Insider, Melynda Fuller - Tuesday, May 22, 2018
Under the new policy, publishers that purchase an ad to promote ...
- Dear 'New York Times': Please Don't Try To Speak Millennial
Publishers Daily, Sara Guaglione - Monday, May 21, 2018
You are not 'BuzzFeed.' 'The New York Times' doesn't need to ...
- Facebook's New Third-Party Data Restrictions May Be Bittersweet For Advertisers, Consumers
Digital News Daily, Kazu Takiguchi - Friday, May 11, 2018
In cutting access to third-party data vendors, Facebook will make it mo ...
- Despite Headline, Survey Shows Strong AdChoices Awareness
MediaDailyNews, Lou Mastria - Friday, May 11, 2018
Rather than showing a minimal impact, these results validate the success a ...
- Forget What They Told You, Brands Must Get Political
Marketing Politics Weekly, - Wednesday, May 9, 2018
Everything you have been taught or told about brands consciously avoiding politic ...