The latest scientific research shows our energy is being sapped by Zoom meetings, as well as Cisco Webex, Microsoft Teams and Google Meet. Perhaps we can add interested parties and family members, alongside U.S. workers.
Increasingly, TV Watch has notice on many Zoom meetings -- for press conferences and the like -- reporters just easily opt out of the video portion of the call, going only with audio. All that prep time in getting the right flower arrangements, ring lighting and professional-looking microphones takes up a lot of neuron activity.
This isn’t to say video doesn’t have its place with virtual meetings, especially in business settings where data-heavy charts and trend lines can significantly add to understanding of content.
Mentality there is a much easier approach, according to the experts: Making a voice call. There is something to be said about the ease of audio. Podcasts keep growing in terms of ad revenue and usage. Clubhouse recently made a name for itself as an audio-based social-media platform.
Going in the other direction, we see how the TV upfronts have made a meal of _virtual video events. Media agency, marketing and other TV executives can easily consume those presentations -- full of new TV program video --- with the ease of their mobile devices while lounging on the beach.
The connection with real, live people -- a traditional component of live TV upfront events? That’ll come at another time.
And then, of course, there is rampant rise of watching professionally produced movies or TV scripted or unscripted video on live, linear TV or streaming services. We are all in -- perhaps more so than ever before. Consumption continues to soar.
Is a future adjustment in how we really use these more personal-video platforms coming? Who’s next in needing the attention of the big screen?