Rolex, Tennis.com Partner For Wimbledon

  • June 26, 2008
In its first digital initiative since Dave Morgan became chairman of The Tennis Company, property Tennis.com will partner with Rolex to promote the forthcoming Wimbledon series.

Rolex will sponsor a free daily e-newsletter called Breakfast@Wimbledon that previews upcoming matches and summarizes the previous day's games.

Besides getting ad units in the newsletter, Tennis.com will be adorned with a virtual Rolex watch set to Greenwich Mean Time. The effort runs through July 9.

--Karl Greenberg

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