Ziff Davis Media's publications covering video games saw a 47% increase in advertising pages for the first quarter of 2002 compared to 2001, according to Adscope, a division of Competitive Media
Reporting. The first quarter covers the issues that go on sale January through March, include the flagship Electronic Gaming Monthly, Official U.S. PlayStation Magazine and Game Now. Electronic Gaming
Monthly, the publication of choice for early adopters of the Xbox, GameCube, and PlayStation 2 console systems, led the charge with a whopping 50% increase, up 307 ad pages the first quarter of 2002
versus 204 pages the first quarter of last year.