• April 3, 2002

Online activity auditor ABC Interactive (ABCi) today announced the release of the industry's first Mobile Device Activity Audit. This specialized audit confirms the number of website page impressions and click-throughs made by users of wireless and offline devices, helping industry buyers monitor online ad performance and maximize their marketing dollars. AvantGo is the industry's first mobile Internet service provider to receive ABCi audit accreditation.

ABCi's Mobile Device Activity Audit involved a standardized verification of ad impressions and click-throughs registered by handheld device and Internet-enabled telephone users. Trained auditors review transactions captured by the AvantGo proprietary software installed on these devices; then examine activity for compliance with industry reporting standards. In addition to the initial AvantGo service audit completed in January 2002, ABCi will perform monthly audits to confirm ongoing service compliance.