A large problem facing CBS' sexy show "Swingtown"--and broadcast networks in general--is how to keep aging viewers happy and offer shows that attract younger audiences. When older viewers
disapprove of such shows, it tends to scare off advertisers.
This is a major issue for CBS, which arguably reaches the broadest TV audience in the U.S. In the quest for youth, CBS
has to veer toward edgy content, such as "Swingtown," but advertisers are proving to be wary of the show.
The situation proves how tough it is for broadcast TV networks to run
compelling programs that compare favorably to the high-quality dramas airing on Showtime and HBO.
Read the whole story at Advertising Age »