The Chrysler Group's Jeep brand is teaming up with the NBA's Hoop It Up as a national sponsor to bring Jeep vehicles courtside, during the world's largest 3-on-3 basketball tournament. The Jeep
brand's presence will be on and off the court at each tournament. The NBA Hoop It Up is a grass roots event held in 40 markets across North America from March through September where participants of
all ages will compete in fast-paced, half-court, 3-on-3 basketball tournaments with the ultimate goal of qualifying for the World Finals, which are held during the 2003 NBA All-Star Weekend.
