The company may not have enough money in the bank to survive past this summer, but Jupiter Media Metrix today introduced a new media planning tool to provide advertising agencies, advertisers and
media sellers with what they call the highest level of data insight to identify and target online audiences. The Audience insite Measures (AiM) is the only service to constantly meter online usage
behavior on the PC, JMM says, and combine that data with the detailed qualitative consumer information, including demographic, lifestyle, attitudinal, purchasing and offline media-consumption data.
AiM also enables advertisers and advertising agencies to select sites based on key attributes such as audience composition, online purchase behavior and offline media-consumption data.
