If they could only have one medium or media technology, more children would choose the Internet, with television placing second and telephone third. These are among the findings of How Children Use™
Media Technology, a newly released, in-depth study from Knowledge Networks/Statistical Research (KN/SRI). Given a choice of six media, one-third (33%) of children aged 8 to 17 told KN/SRI that the Web
would be the medium they would want to have if they couldn’t have any others. Television was picked by 26% of kids; telephone by 21%; and radio by 15%. For the top three media, results were
dramatically different among girls and boys. Twice as many boys (34% versus 17%) chose TV as their must-have medium, while telephone was more than twice as popular (31% versus 12%) among girls. The
Internet placed first with 38% of boys and 28% of girls.
