Recognizing the Yellow Pages' role in the advertising media mix and acknowledging its mission to help drive the growth of a renewed industry, the Yellow Pages Publishers Association has changed its
name to the Yellow Pages Integrated Media Association (Yellow Pages IMA), effective immediately. The Association's members include Yellow Pages publishers, who produce more than 95% of all Yellow
Pages print directories as well as electronic products and who account for 98% of revenues generated in North America; the industry's international and national sales force, including certified
marketing representatives who handle national accounts and complement publishers' extensive local sales forces; and associate members, who include various industry stakeholders such as vendors and
suppliers to the industry - from paper producers to "high-tech" companies - as well as major Yellow Pages advertisers. The Yellow Pages IMA has members in more than 30 countries.
