• Adweek, Wednesday, July 9, 2008 9:30 AM

The Wall Street Journal Office Network, a collection of video screens in 630 offices showing ad-supported WSJ content, is expanding beyond the electronic screen. The company plans to support its branded video content with live product demonstration in office lobbies.

Based on the success of a recent effort for Samsung, the network is planning a campaign for BlackBerry, in which video ads will be used to spur informational meetings and product demos co-hosted by Starcom Mediavest.

So far the network, with screens in 14 major cities, has mostly business-oriented advertisers, such as Microsoft, Oracle, Cadillac and travel and financial-services firms.

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