Revenue Science this morning is expected to announce that it will launch a new service based on Nielsen//NetRatings data that will create certification standards for behavioral targeting segments.
Through the partnership, Revenue Science will provide Nielsen//NetRatings audience composition metrics at the segment level to establish a simple, common currency for judging the quality of an
audience within the behavioral targeting market. Nielsen//NetRatings metrics for Revenue Science's behavioral targeting audience segments will allow advertisers to know the exact quality of the
audiences they would be reaching before making a purchase.