TvScan, a division of BuyMedia, Inc., announced the addition of a traffic solution to its TV Sales and Management suite. More than 40 television stations have already adopted the technology that
manages advertising scheduling and billing. According to the announcement, integration with TvScan's Sales and Proposal system, Omega, enables stations to optimize available inventory, minimize errors
and reduce cycle time. BuyMedia says that more than 90% of all U.S. television spot revenue is processed via a TvScan system. By integrating data sources, ratings research, proposal creation, traffic
and billing across multiple stations and multiple markets in a single solution, TvScan can help maximize revenue and decrease costs.
