Online marketing technology company Bluestreak today announced that Carat Interactive has selected Bluestreak to provide products and services for online ad serving, optimization and analytics.
Bluestreak already serves more than 100 marketers and agencies worldwide, including Carat Interactive in the US, UK, and France. Carat is the world's largest independent media planning and buying
entity and in addition to traditional 3rd party ad serving, the company will leverage Bluestreak's solutions for automated optimization, data analytics, and rich media.