Sojern will announce today that it has partnered with five airlines to offer online boarding passes that will be splashed with coupons, weather information and restaurant and event promotions for
their destinations. The service will be offered initially by Delta. Sojern has also cut deals with Continental, United, Northwest and US Airways to offer the service within a year.
A
sample online boarding pass for Las Vegas listed suggestions including the Angel Park Golf Club, a David Copperfield magic performance and 10 restaurants, as well as display ads for Cirque du Soleil
shows. Travelers can click on links for all the suggestions and ads to get more information, order tickets or make reservations.
Advertisers will pay Sojern for the ads. Airlines will be
minority shareholders. Some travelers -- who already feel nickel-and-dimed by new airline fees -- may be irked by seeing ads splashed on their boarding passes. But Duane Woerth, a co-founder of
Sojern, says it should be especially useful for last-minute business travelers. "These people need something given to them because they don't always have time to plan."
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