Simmons Market Research Bureau today announced a major improvement in the methodology used to measure and profile magazine audiences in the company's National Consumer Study and Hispanic Surveys.
Effective with the Spring 2002 studies commencing in March, full-color, half-cover logos of measured magazines appear in the survey questionnaires mailed to participating respondents. The methodology
improvement was the result of Simmons' internal research which indicated that usage of color logo representations improved reporting accuracy. Simmons has used the full-color magazine cover logos in
its National Kids studies since 1999.
