• Folio, Wednesday, July 16, 2008 9:15 AM

Certainly ad pages in business magazines, newsweeklies and celebrity titles declined in the first half of 2008, according to PIB. But it isn't all grim news.

In the business sector, Condé Nast's Portfolio, launched last spring, posted a 69% spike in ad pages and Mansueto Venture's Fast Company rose 31%. Music magazines saw dwindling ad pages, except for Spin, which pulled in 15% more pages. In celebrity magazines, OK! realized a 32% spike and InTouch Weekly jumped 14%.

These winners are all the more impressive compared to consumer magazines' overall performance, with ad pages slipping 7.4% for the first half and 8.2% for the second quarter, per PIB.

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