McDonald's is running a contest that challenges consumers to write their own songs using "two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun" -- the well-worn
refrain of a jingle that first aired in 1974. The contest was dreamed up in the spirit of summer fun and the Big Mac's 40th birthday, according to Marlena Peleo-Lazar, chief creative officer for
McDonald's U.S.A.
Nearly 1,000 songs have been submitted online (http://www.myspace.com/bigmacchant), and judges have selected five finalists. The public has been invited to vote, and a
winner will be announced on Tuesday. The winner's song will be featured in a commercial later this month.
There are five music genres that contestants can choose from; the majority of
entries are hip-hop. The entries range from a yearning country song ("I wanna give to ya, two all-beef patties. ...") to rap ("Load up the homeys in the car, get the keys, now we're off on a Mickey
D's run/I want two all-beef patties. ...").
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