AdForum.com just released its Index of Agency Search Activity for the first quarter of 2002. It shows that more advertiser searches for new agencies have been
conducted this quarter, compared to the last quarter of 2001 figures that were already at a record high. The metrics reflect the agency search activity on AdForum.com and its partner sites:
Advertising Age in the US, CB News in France, MediaGuardian in the UK and IPMark.com in Spain.
