• Mashable, Monday, July 21, 2008 10:45 AM

The New York Times is pressing to meet The Wall Street Journal in its own court: business. Times insiders say their coverage will grow in the areas of economy, energy, small business, personal finance and enterprise technology--all of it in WSJ turf.

The WSJ is upgrading its Web coverage this fall, and the Times appears to be leaving little to chance with all this new ad-supported business content, which will be free online. Could this mean that the subscription-based WSJ.com will have to play defense against NYTimes.com? Or conversely, will the reporting by NYTimes.com become stretched and weak, benefiting the WSJ.com? Time will tell.

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