ValueClick, Inc., a provider of interactive and traditional marketing solutions announced that ValueClick Europe has added five new automotive clients to its vertical market showcase. Fiat, Renault,
Alfa Romeo, Peugeot, and Lancia have all turned to the ValueClick media network to create awareness, build their brands, drive qualified traffic to their site, and generate leads. This comes after a
February Forrester Research report stating that automobile websites invest $1 billion annually trying to turn website visitors into car buyers. Jupiter Media Metrix predicts that new
"internet-generated" car sales will jump from 13% of total new car sales in 2001 to 32% in 2006, representing 5.7 million cars sold online. Jupiter defines an internet-generated sale as one in which
the person buying the car is either referred to an offline dealership from an online investigation or if the person finds the dealership and product online and then purchases offline.
