Viacom Plus, the cross-sales and marketing unit of Viacom Inc., announced today that it has been selected by The Wall Street Journal -- through its agency, Goodby Silverstein and Partners -- to be the
newspaper's strategic media partner for the launch of the newly designed Wall Street Journal. The comprehensive media campaign will kick-off in April utilizing Viacom television, cable, radio, and
out-of-home properties. The program uses targeted television news and entertainment properties on the CBS Television Network, as well as VH1's "Behind the Music," to reach professional, upscale
consumers. The campaign will also include key drive-time radio spots with live reads from Don Imus and Charles Osgood on the Westwood One Radio Network. Additionally, Viacom's outdoor properties will
reach consumers in a major way, focusing on key metro areas with messaging that reaches busy professionals near points of sale.
