Interactive agency UNreal Marketing Solutions has been chosen by Lions Gate Home Entertainment to help promote the DVD release of the film "O" as part of Lions Gate's major nationwide marketing push.
To increase awareness of the film's availability on DVD, UNreal Marketing with the help of Synergistic Media, is treating millions of Los Angeles commuters to the drama of "O" on a 24 x 33 foot
interactive video screen, overlooking Sunset Boulevard in Hollywood. Lions Gate was looking for a unique way to tout the arrival of the two-disc Deluxe Edition DVD of the box-office hit.