• Mediaweek, Friday, August 1, 2008 10:15 AM

There is hardly a screen that NBC isn't tapping for Olympics coverage. Through a new agreement with Thomson's Premier Retail Networks, NBC will run Olympics highlights on HD screens in more than 5,000 stores. Among the high-traffic locations are checkout lines in more than 2,000 grocery stores.

Highlights of the previous day's events and information about NBC's programming schedule that night will be broadcast daily in the stores beginning August 9.

"PRN's vast reach will enable NBC to reach fans when they are out and about, reminding them of the competition in Beijing and the viewing experience that awaits them at home," says Gary Zenkel, president of NBC Olympics.

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