These guys didn't invent Scrabble, they brought it online. There's a fairly major difference between the two. Hasbro is intimately familiar with the comings and goings of game popularity and may be negotiating from a position of experience knowing that what's hot today may not have long term value.
There's a role and a value for Scrabulous within Hasbro. Assessing that value is probably much more complex than what we're seeing.
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