Zebus Group has launched its new ad-serving technology combining the power of television with the advanced interactivity of the Internet. Powered by its Z-Player, Zebus can serve interactive video
advertisements in any Web environment, regardless of player type or connection speed.
Using Zebus' advertising applications, Web publishers can stream television commercials anywhere on their
site; this includes ads embedded in a Web page, delivered via a pop-up window or seamlessly inserted into a video stream. Commercials are delivered with customizable, interactive functionality through
direct response buttons that can be used to facilitate trial (via coupon, free sample, etc.), provide a user with more information, generate semi-qualified sales leads or facilitate an E-commerce
transaction.