Around the Net
CBS Show Expands Content Deal With MSN
- paidContent.org, Tuesday, August 5, 2008 10:45 AM
CBS' long-running magazine show "Entertainment Tonight" will be expanding its presence on Microsoft's MSN portal next month. The new arrangement has the show providing articles, videos and
photos across the entire site, including MSN Television, MSN Music and MSN Movies.
MSN will handle ad sales related to the "ET" features. CBS is promised a cash guarantee, plus a split of
the ad revenue. The two sides say the partnership will produce more than $1 million in the first year.
CBS hopes the syndication deal will quickly boost ET's digital momentum, which is
mostly limited to its own site, and MSN hopes it will shore up its content offerings.
