Consumers, faced with a dearth of celebrity scandals and a souring economy, have seemingly turned skittish on many of their favorite magazines.
CoMag Marketing Group, a
distributor owned by Condé Nast and Hearst, released the results of a survey of 2,000 magazine titles about first-half of 2008 circulation performance. CoMag found "softness in sales across all
editorial categories, retail classes of trade and geography."
Overall, the magazine industry is bracing for one of its worst beatings in years on the newsstand as the ABC prepares to release its report. "Let's face it, magazines aren't a necessity, they're a luxury item. People are thinking twice about how they spend their money," said one high-level editor.
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