• Mediaweek, Friday, August 8, 2008 9:45 AM

TheWB.com will launch on August 27, offering classic series that aired on the now-defunct WB TV network, along with a new Web series. Johnson & Johnson signed up as the site's charter sponsor.

As part of the rollout, TheWB.com will feature an original application on Facebook. Comcast will also offer more than 1,000 TV episodes from the Warner Bros. library on the Comcast video-on-demand service.

There are rumors that WB is starting the Web site as a trial balloon. If successful in drawing its targeted 18-34 female audience in significant numbers, the company might start a WB cable TV network.

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