• BusinessWeek, Monday, August 11, 2008 9:30 AM

A key question facing General Electric is to hold or sell NBC Universal. The media unit is out of place in the massive conglomerate, which provides just under 9% of revenue in 2007. (NBC's revenue growth slowed to 0.1% in the first half of 2008.)

Tight credit and a lack of buyers mean the unlikely marriage will continue. One rare buyer might be Time Warner, but "arguably Time Warner's bulk already causes headaches."

The only big wild card is Vivendi, which owns 20% of NBCU. If Vivendi decides to use its option to sell, GE might revisit selling all or part of NBC to get the billions it would take to buy Vivendi out.

Read the whole story at BusinessWeek »